When most people hear the word assistant, they imagine that only CEOs, influencers, or women from The Real Housewives would hire one. They definitely have a high-powered career, a luxury home, a nanny, and a chef. And it's true, some of our clients have one (or all) of those things. 

But here’s the truth: you don’t need to be a millionaire, a full-time executive, or even work outside the home, to bring in backup.

In fact, having the right kind of support (even a few hours a week) can completely transform your day-to-day life. 

Here are a few reasons why saying yes to an assistant will be one of the smartest investments you can make:

1. Time is Your Most Valuable Currency

Think about the hours you spend doing repetitive, energy-draining tasks: scheduling, errands, returns, follow-ups, and scheduling appointments. What if you freed just 5 - 10 of those hours a week? That’s time you can put toward your family, your work, or simply your own peace of mind. 

2. You Don’t Need a Full-Time Salary to Get Part-Time  Help

Assistants today aren’t just for executives. Many offer flexible, part-time, or even task-based support. That means you don’t need a massive budget - you can start small and scale up only if and when you need more. Often, the relief you feel from just a few hours of help is worth far more than the cost.

3. An Assistant Actually Saves You Money

Here’s the irony: many people put off hiring help because they want to “save money,” but in the long run, that choice costs them more. 

An assistant can:

*Find better deals on services you’re already paying for

* Prevent late fees or missed deadlines

* Save you exorbitant delivery fees, shipping costs, or impulse purchases from last-minute errands

* Set up systems to keep you organized so you don’t waste money replacing what you already own

*Complete the high importance, low-interest tasks that saves your most valuable commodity - mental load. More on this in #4.

4. Stress Has a Price Tag

When you’re overwhelmed, things slip through the cracks. You miss opportunities, forget commitments, or make rushed choices. That mental load costs you more than dollars - it costs you peace of mind. Having an assistant is less about luxury and more about protecting your energy so you can focus on what matters.

5. Assistants are No Longer a Luxury - It’s Local & Accessible

Thanks to Insomnia Mom, getting support has never been easier or more affordable. From virtual assistants who work remotely to local helpers who can manage errands, you can design the support that fits your life and budget.

The Bottom Line:  If you’re feeling stretched thin, THIS IS YOUR SIGNAL. Hiring an assistant isn’t a splurge, but a strategy.

Start small, delegate wisely, and watch how your time, energy, and even your finances expand.